Snapchat Changes its Company Name to Snap Inc., Releases a New Product

We all are aware of Snapchat right? It is the picture and video sharing application which lets you post your photos and videos as a story. Every story will disappear after 24 hours automatically.

Whan Snapchat was launched, it was the only product by the company and the company name was also Snapchat. But now, the company is going to launch an all new product. Which makes it sensible to change the company name as it may release more products in the future.


The Snapchat has been renamed to Snap Inc. It also introduced a new product called Spectacles. Spectacles are a pair of glasses with a built-in camera. The camera has an 115-degree view and it can record videos in a circular format. There is a LED indicator on the Spectacles which tells other users about the recording.

The camera in Spectacles records 10 seconds videos just like the general Snapchat app. Once the video is recorded, it sends it to your Snapchat app through WiFi or Bluetooth. You can then post it to your Snapchat account normally. The unique thing about Spectacles is that it records the video in circular format. You can then play it on your phone in full-screen mode.

The Spectacles comes in 3 different colors. The battery life will be enough to record videos for a whole day on a single charge. The Spectacles comes in a case, the case is then used to charge the pair of glasses.

There are no words on pricing and availability yet.

Uzair Khalid
Uzair Khalid

Uzair has been very tech savy and an enthusiast since childhood. An Android geek, a passionate writer for all things technology and a Computer Science graduate.

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